PRIVACY NOTICE

Effective Date: December 7, 2021

This “Privacy Policy” explains how Blue Label Solutions LLC (“Company” or “we”) collects, uses, discloses, and otherwise processes personal data on behalf of our customers – typically, merchants (any, a “Merchant”) – in connection with our application, SimpleKDS. This Privacy Policy does not apply to Company’s privacy practices in any other context.

Company’s processing of personal data in connection with our application is governed by this Privacy Policy and our agreements with Merchants. In the event of any conflict between this Privacy Policy and a customer agreement, the customer agreement will control to the extent permitted by applicable law.

This Privacy Policy is not a substitute for any privacy policy that a Merchant may be required to provide to their customers, personnel, or other individuals.

Information We Collect

We may collect personal data from or on behalf of Merchants. Merchants determine the scope of the personal data transferred to us or that we collect, and the information we receive may vary by Merchant. Typically, the information we collect on behalf of Merchants includes:

Information that we collect when a Merchant’s customers make a payment

When a customer makes a payment, we collect information about the transaction, which may include personal data. Information about transactions includes the payment card used, name associated with the payment card, the location of the merchant’s store, date and time of the transaction, transaction amount, and information about the goods or services purchased in the transaction.

Additional information Merchants’ customers provide through the Point-of-Sale (POST) ancillary to a payment

We may collect additional information ancillary to the payment. This information may include:

Customers’ email address or phone number, such as when the customer chooses to receive an electronic receipt
Customers’ marketing preferences, such as whether the customer wishes to receive marketing communications or newsletters
Information about participating customers’ activity in a merchant loyalty program
Customers’ physical address, where needed for delivery of goods or services
Other information the customer provides, such as birthdate, interests or preferences, reviews, and feedback

Information that we collect about Merchants’ personnel

We may collect information about Merchants’ personnel and interactions with the POS, such as clock-in and clock-out time and tips earned.

Additional information that Merchants provide to us about their customers or personnel

Merchants may provide us with additional information directly, via access they grant to us, or otherwise. The types of information that merchants may provide to us about their customers include email addresses, phone numbers, and purchase history. The types of information that merchants may provide to us about their personnel include email addresses, phone numbers, shifts, and sales history.

How We Use the Information We Collect

We use the personal data we collect for or on behalf of Merchants, to provide our services and the functionality of our application, namely to display information on Orders submitted to supported Merchants, the contents within them and the name of the Customer ordering it.

We may also use personal data for related internal purposes, including:

To provide information about the application, such as important updates or changes to the application and security alerts
To measure performance of and improve the application
To respond to inquiries, complaints, and requests for customer support

In addition, Company may use personal data as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal processes, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern our application; (c) protect our rights, privacy, safety or property, and/or that of you or others; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

How We Share Information

We may share personal data that we collect with:

The Merchant from whom or on whose behalf we collected the personal data
With third parties as a Merchant may direct
With third party service providers that help us manage and improve the application
With Company subsidiaries and corporate affiliates for the purposes described in this Privacy Policy or in our agreement with a Merchant

Company may disclose personal data to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal processes, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern our application; (c) protect our rights, privacy, safety or property, and/or that of you or others; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

Company may sell or transfer some or all of its business or assets, including your personal data, in connection with a business transaction (or potential business transaction) such as a merger, consolidation, acquisition, reorganization or sale of assets or in the event of bankruptcy, in which case we will make reasonable efforts to require the recipient to honor this Privacy Policy.

Our Use of Cookies

The Company uses cookies to provide necessary website functionality, improve your experience and analyze our traffic.

Selling Data to Third Parties

We do not sell data to third parties.

Protection of Children's Personal Information

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian contact the Compant at hello@bluelabellabs.com

Your Rights and Choices

Data Subject Rights

To the extent that applicable law provides individuals with rights pertaining to their personal information, such as to review and request changes to their personal information, individuals should contact the Merchant with any requests pertaining to the Merchant’s use of our application. To the extent that the Company is responsible for responding to data subject rights requests under applicable law, individuals may contact the Company with applicable requests. Company will assist a Merchant, as applicable, in responding to such requests subject to our contract with a Merchant.

Complaints

If you have a complaint about our handling of personal data, you may contact us via the contact information provided below.

Updates

We reserve the right to modify this Privacy Policy at any time. We will notify you of updates by updating the date of this Privacy Policy.

Contact Us

You may contact us with any questions, comments, or complaints, about this Privacy Policy or our privacy practices via: hello@bluelabellabs.com